"The European Week of Sport aims to promote sport and physical activity across Europe. The Week is for everyone, regardless of age, background or fitness level. With a focus on grassroots initiatives, it will inspire Europeans to #BeActive on a regular basis and create opportunities in peoples’ everyday lives to exercise more."
More info: http://ec.europa.eu/sport/week/
#BeActive is a call to action to get Europeans moving!
Credit to European Commission