In Europe at least half the population in a dozen countries is active on Social Media.

Social Media has grown tremendously in Europe in the past years. Today 40% of the population of our continent actively uses at least one social media platform, with 50% or more in a dozen countries. As a comparison the Global Average is 26%.

Some interesting facts are that Serbia and Macedonia are one of the most active users, while Austria and Germany one of the least.

Do any of the stats surprise you?
What influence has this had on Europe? Do you think it provides an independent media, or rather that it obstructs "real life" socializing?
Which Social Media platforms do you use?

This infographic has been created by We are Social, you can see more statistics here: