Weber Shandwick, KRC Research Workforce Activism

The meaning of activism has developed to a new dimension and does not only focus on real life actions, but also in social platforms engagement. In a general view, activism can be described as intentional action to bring about change, be it social, political, economic, or environmental. This action can be in support of, or opposition to, one side of an often controversial argument.

Employed adults often find themselves actively involved online to defend their employer from criticism.

This infographic illustrates interesting findings on employee engagement to the success of their company. Employees activism is the underlying foundation for high-performing companies.

To prepare for the future workforce, employers will need to build upon engagement and acknowledge and embrace employee activism. Employee activists make their engagement visible, defend their employers from criticism and act as active advocates, online and off.

How do you feel about social activism? Do you consider yourself an employee activist? Share with us your views and comments.