Economic crisis in Europe became a challenge for different social categories, and among them for one of the most vulnerable - young professionals, fresh graduates, students. These people were born between 1980 and 2000, and belong to Generation Y. The reports about youth protests in different parts of Europe, from Spain to Poland, appear regularly in the media. What do these young people want? The easiest reply would be "a job", a more profound one - "a decent job". Sure, this is exactly what a sufficient amount of these young people is seeking for. Still, there is something else what makes them peculiar and different from their parents - Generation X.
In the beginning of September 2013 the article titled Why Generation Y Yuppies are unhappy was published in the blog Wait but Why (http://www.waitbutwhy.com/2013/09/why-generation-y-yuppies-are-unhappy.html) and gained popularity in the Internet. The value system of Generation Y is explained in details and supported by witty minimalistic illustrations. This article followed the publication by Joel Stein that featured TIME magazine in May 2013 - The Me Me Me Generation (http://content.time.com/time/magazine/article/0,9171,2143001,00.html ). Both articles define as main characterictics of Generation Y selfcenteredness, ambitiousness, high demands and certainty in their own uniqueness. These young people are seeking not just for a job, but for a selfrealization, they want to develop their personalities together with earning money. Generation Y is a product of its time: their parents were focused so much on the college education of their kids, that modern society experiences the surplus of the professionals with university education. That makes the competion harder, the employers are interested in what the graduates can actually do rather than in their diploma. Education is not enough anymore, young people have to learn many other things beyond their college curriculum, Generation Y is the first generation which made flexible working hours and remote work possible. Moreover, modern young people are audacious enough to turn their hobbies into professions: the number of bloggers, photographers, free journalists, artists and designers is growing rapidly, mostly due to development of the Internet. The young people want to travel, learn new, challenge themselves and society but at the same time be competent and successful professionals. Their high demands and expectations concern not only the world they live in, but themselves as well. Isn't it fair for them to expect being acknowledged for their talents, efforts and creativity?
Do you identify yourself with Generation Y? What is the life of young people in your country like? Do you think that Generation Y is able to make radical changes in European society and lifestyle?
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