At home, on the go or in the office. There is no denying the fact that coffee consumption has increased considerably in Europe and other parts of the world recently. The International Coffee Organization estimates that the demand will rise by about 25% in the next 5 years.
Some might consider Italy to be the birthplace of modern coffee culture, which is true to a certain extent. Starbucks’ CEO Howard Schultz took inspiration from the country’s coffee culture during a trip to Milan, which eventually resulted in the global coffee chain we know so well today. But like any other exported drink or food there are always certain changes made, to adapt the drink to the local market. In other words, if you want to have a latte in an Italian coffee shop you will most likely be served a glass of milk instead of the standard milk-based coffee.
Currently the EU is the largest importer of coffee. About 45% of all exported coffee worldwide is imported by Europe; which isn’t very surprising when Europe as a whole has the highest rate of consumption per capita in the world.
While hot beverages are deeply rooted in Italian culture, the highest consumption levels in Europe are to be found further up North: Finland usually tops many ranking lists, where coffee consumption per capita was 1252 cups in 2014 according to statistics from Euromonitor International. Closely behind is Sweden, with 1211 cups, and the Netherlands with 1145 cups. As the world’s top coffee drinkers, the Finnish usually tend to drink coffee throughout the day, especially during the morning and coffee breaks at work. The long and cold winters are probably another important factor to take into consideration.
As consumption levels begin to rise in emerging markets such as India and China, global coffee production will need to increase as well. After all, even entire crops from top producer Brazil will not be enough in coming years.